Ever since the term User Experience design started being used a number of years ago, there has been a bit of confusion as to what UX design actually means. The main confusion tends to be that people think that UX design is just a fancy name for User Interface design. It’s very easy to see how this could seem to be the case. A lot of the deliverables that a UX designer produces can be very similar to that of a UI designer, but there is also a lot more work going on behind the scenes that is done to produce results that are not as easy to see. One of the reasons for this is that digital products are intangible. We can’t easily lift open the lid and see how all the gears fit together, so this makes it difficult to describe how they work and what they do.

Read more ...

5 praise for each critique. Quantitative psychological studies say that's the minimum to sustain a motivating work environment, a healthy partner or a committed student. Although, in terms of creativity, the demand seems to be even greater. According to experts, the rate observed in innovative companies, and leading to the development of disruptive ideas, is eight to one. I want to emphasize this phrase: we need 8 compliments against 1 critique to generate new and disruptive ideas. This "emotional relation" is being supported by numerous academic research.

Read more ...

Usually when we think about improving our competitive advantage as a Company, we think about doing something internal to change our positioning in the marketplace: to develop an innovative process or mastering a new technology to make the difference. While the traditional path to improve competitiveness is still the same, it's not the only approach. Organizations are increasingly using nearshore outsourcing to change their competitive landscape, reposition their companies, and transform how they do business.

Read more ...

You've surely heard the phrases "responsive design" and "mobile first" tossed around. From some years back the web is putting more emphasis on good user experience. In fact, that's the main reason why businesses are concerned with investing in web design: if the usability of a site is low, you can bet the user rate follows suit.

Read more ...