New advances in technology have made it easier and more possible for outsourcing providers to work remotely.

Since years ago, more and more business owners are opting for outsourcing not just for cost cutting, but also for other value-added services that outsourcing can offer.

Usually when we think about improving our competitive advantage as a Company, we think about doing something internal to change our positioning in the marketplace: to develop an innovative process or mastering a new technology to make the difference. While the traditional path to improve competitiveness is still the same, it's not the only approach. Organizations are increasingly using nearshore outsourcing to change their competitive landscape, reposition their companies, and transform how they do business.

Since years ago, Latin America has emerged as an attractive alternative to outsourcing (nearshore), gaining notoriety with countries traditionally recognized as an offshore destination.

The offshoring business is booming. Whereas a few years ago, only a few U.S. companies were setting up shared-service centres and adopting outsourcing, nowadays nearshoring has become a popular strategy in the development community. It’s true that cost pressures are encouraging companies to gain the benefits of pooling services and locating them where skilled labour is cheap, but the approach provides a wide range of advantages including the ability to cost-effectively outsource parts of the project to a skilled team. This enables the internal developers to focus on other mission-critical aspects that might be more in-line with their particular areas of expertise.