We tested this on 10 different platforms. Here are what we found out about user experience. For every product designer, your most important is not your component or your engineering team. The most important component in the product process is the User.

There is nothing new about the fact that mobile devices have drastically changed the digital outlook. It is estimated that during 2011, 5.500 million apps were downloaded, a number that falls really short compared to the 200.000 million apps that were downloaded last year.

Anybody could think that those numbers are just another argument for companies which have still not created mobile apps, to start doing it. Nevertheless, some people are still considering if investing in the development of apps could help to their business growth.

In an agile, consumer-driven product ecosystem, the need to build and launch great products and experiences through software is driving interest from product makers. Why is it important to create a great user experience?

Nowadays, the latest generation of tools may finally be able to deliver on the promises that have been made for so many years. With the right tools, apps can be developed once to run on every platform.

So, is cross platform mobile the best option right now? We are living in an era where people are really well connected with their mobile devices 24/7. We need to make things work well.

You've surely heard the phrases "responsive design" and "mobile first" tossed around. From some years back the web is putting more emphasis on good user experience. In fact, that's the main reason why businesses are concerned with investing in web design: if the usability of a site is low, you can bet the user rate follows suit.

Since the earliest days of the smartphone, tech companies have been working to design these devices as tools with capabilities beyond communication. A while ago now in early 2014, Google announced the launch of Project Tango, which brings the capacity for 3D imaging to tablets. A powerful Android device to gain awareness of the space it was in, and to do so far more precisely than anything seen before. Yes, your device can be more useful.