There is nothing new about the fact that mobile devices have drastically changed the digital outlook. It is estimated that during 2011, 5.500 million apps were downloaded, a number that falls really short compared to the 200.000 million apps that were downloaded last year.

Anybody could think that those numbers are just another argument for companies which have still not created mobile apps, to start doing it. Nevertheless, some people are still considering if investing in the development of apps could help to their business growth.

Nowadays, the latest generation of tools may finally be able to deliver on the promises that have been made for so many years. With the right tools, apps can be developed once to run on every platform.

So, is cross platform mobile the best option right now? We are living in an era where people are really well connected with their mobile devices 24/7. We need to make things work well.